Case studies
Social Post
Aleve® // OLIVER Agency
Swole & Sore: Reaching a New Generation of Aleve® Users Through Fitness
To reach a younger, active audience, Aleve® tapped into the fitness community through a creative social media campaign. By leveraging my personal experience and understanding of social trends, we developed an engaging post that connected the brand with young adults in an authentic and impactful way.
Article
Northwell Health
Turning Crisis into Clarity: Writing Northwell’s Most-Trafficked Article of 2020
As fear and falsehoods spread at the beginning of the COVID-19 pandemic, I wrote an article for Northwell Health detailing the differences between the novel coronavirus and the flu. The article became their most-read piece of 2020, sparking record conversion rates and strengthening the brand’s reputation as a trusted source when clarity mattered most.
Writing samples
Social
Mother’s Day Flowers
Claritin® // OLIVER Agency
An organic social post encouraging gifting Claritin® with mom’s flowers so she can stop and smell the roses, allergy symptom-free.
Summer Days with Midol
Midol® // OLIVER Agency
An organic social post that flips the scrip on menstrual messaging: With Midol® Complete, your summer plans don’t have to change just because of PMS symptoms.
Anti-Influencer
Afrin® // OLIVER Agency
A social piece I pitched and wrote that pokes (good-natured) fun at influencer culture. No outlandish tips here—just simple congestion relief with Afrin®.
Melatonin 101
ZzzQuil™ // OLIVER Agency
An informative promotional email explaining the basics of melatonin and how to maintain a healthy circadian rhythm.
Summer Colds & Allergy Symptoms
Bayer Consumer Health // OLIVER Agency
A multi-brand promotional email from Bayer Consumer Health highlighting their cold & flu brands and how they can help with summer symptoms.
Big Savings for Big Messes
BISSELL® // OLIVER Agency
A promotional email for BISSELL showcasing various items on sale during Amazon Prime Big Deal Days.
TVC/Video
Seasons of Claritin®
Claritin® // OLIVER Agency
A commercial for the Seasons of Claritin® campaign that showcases how you can enjoy life’s best moments year-round, allergy symptom-free.
Bedtime Story
hydraSense® // OLIVER Agency
A hydraSense® commercial showing how clearer eyes help you show up for the moments that matter most—like reading your child a bedtime story.
Articles
Inked People: Perry
Inked Magazine
A feature for Inked Magazine’s “People” series, profiling a Virginia mom who turned her love of tattoos into the motivation to master extreme couponing.
Help Ease PMS Discomfort with Chasteberry
Midol® // OLIVER Agency
An article for Midol’s “Peace Out PMS” campaign that breaks down the science behind Chasteberry and how it supports PMS symptom relief.
How To Boost Your Immune System With Food
Northwell Health
A top-performing piece for Northwell Health’s series on staying healthy during COVID-19; this article earned 52,000+ views in 2020.
eCommerce
Tasty Daytime & Nighttime Relief
DayQuil™ & NyQuil™ // OLIVER Agency
Below-the-fold eComm assets for Amazon that detail the many symptoms DayQuil™ & NyQuil™ Kids products can relieve.
Every Body, Every Need
Poise® // OLIVER Agency
Below-the-fold eComm assets for Amazon that show the size and absorbency range of Poise® incontinence pads and liners.